Season-aware selection: no sandals in winter, no coats in summer

Opening a new listing on Ozon is not free: the number of cards you can open each day is limited and every listing takes a spot in your storefront. An out-of-season product wastes that spot — it gets seen but doesn't sell.

How it works

• The product's season is taken from the brand's own site first (e.g. Stradivarius products come with a season label); otherwise it is derived from the name: sandals, shorts, swimwear and straw are summer; puffer jackets, coats and fur are winter.
• Calendar: no new listings for summer products from September to February, or for winter products from April to August.
• Score: the hit finder's product score is also adjusted by month — in winter months summer products ×0.5, spring-summer ×0.7, winter and autumn-winter ×1.1; the opposite in summer months.
• Live listings are not touched: the filter only affects new listing decisions; a product that is selling is not closed.

What does it affect?

• Automatic upload and the upload queue: out-of-season products are not picked; a product that sells this season is opened instead.
• Daily card quota: the quota is spent on products with a real chance to sell.

Tips for better results

• The same logic works for products you add by hand: instead of a product whose season is ending, prepare next season's products early.
• In transition months (March, September), watch impressions and carts of new listings in their first days; the season turn can shift by a few weeks every year.