Gender choice: focus automatic upload on women's or men's products
A store usually sells to one audience. The gender choice makes automatic upload pick only products for that audience; a card with the wrong gender shows up in the wrong searches and raises the risk of returns.
A women's jacket in your menswear store, or a kids' coat in your women's store, breaks up the storefront; worse, a card with the wrong gender shows up in the wrong searches and leads to returns. Since 26 September you can choose a gender in Product Upload, and the engine picks only products of that gender.
How to use it
- Open Product Upload in the left menu; on the Automatic upload card, find the Gender list under Products per day.
- Choose Mixed, Women or Men. Mixed is the previous behaviour: no filter.
- Press Save & Activate. The choice applies from the engine's next pick; Upcoming products updates at its next calculation or when you press Refresh.
What it affects
- Automatic upload: applies to every product the engine newly picks. The product's gender is read from the brand's own women's / men's section, and the gender on the Ozon card is written from the same data.
- What stays out: with Women or Men selected, kids' and teen products, unisex and beauty products, and products of unclear gender are not picked. They can only be candidates under Mixed.
- Upload now: a product you upload straight from Upcoming products follows the same rule; if it does not match, it is not uploaded and the reason is shown.
- Discover: with By my store's upload settings on, only products of your chosen gender appear.
- Your own additions: products you add by link or by hand are not affected. Drafts prepared before you made the choice may stay in the queue; you can remove the ones that don't fit from Upcoming products.
Tips for better results
- If your store sells to one audience, make the choice; if it sells to both, leave it on Mixed.
- Combine it with priority words: for example, Men + ceket, mont (jackets) brings men's outerwear forward.
- Remove products that were queued before the choice and don't fit, using Remove in Upcoming products.
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